Si J'avais Seulement un Cerveau
posted September 16, 2008 10:17 AM
Pop quiz: What do a ludicrous sci-fi B-movie starring Shirley Temple's ex-husband, a long-running local (New York City) TV show, and the most boring Democratic Convention in American history have in common? A lot more than you might imagine, and in the wake of the recent unpleasatnesses in Denver and St. Paul perhaps their confluence is surprisingly relevant. A word of warning: This is not a funny story, so please try not to laugh.
But first -- STEVE'S MOVIE REVIEWS™!!!
Burn Before Reading -- Who knew Tilda Swinton was funny?
The Women -- For some reason, after seeing this, I have an overwhelming urge to sleep with men. Seriously -- Diane English's idea of updating the script is to have a character ask "What is this, some 1930s movie?"
Righteous Kill -- You haven't lived until you've seen Al Pacino and Robert DeNiro, the greatest actors of their generation, arguing about whether or not Underdog was on meth.
But I digress, so let's begin with the local TV show. I refer, of course, to the fondly remembered (by those in the Tri-State Metropolitan Area) Million Dollar Movie, which ran on WOR-TV Channel 9 in New York starting in September of 1954 and well through the 70s. Said movies -- introduced at all times by the Max Steiner theme from Gone With the Wind, which for years I thought was written for the show -- were aired daily from Tuesday to Monday; they were slotted from 7:30 to 9 P. M. and from 10 to 11:30 P. M each weeknight, and there were Saturday and Sunday matinees for a total of sixteen showings per week. The movies themselves were a fairly mixed bag; some of them were major studio oldies, like the very first one (Magic Town, starring Jane Wyman and James Stewart), and some of them were vintage drive-in shlock.
Which brings us to the aforementioned Democratic Convention, specifically the August 1964 edition. The earlier Republican convention, in July of that summer, had been great TV -- a dramatic battle between the Rockefeller and Goldwater factions of the party, with lots of on-camera dramatics (booing, etc) and concluding with Goldwater's famous acceptance speech, in which he told the country, "I would remind you that extremism in the defense of liberty is no vice. And let me remind you also that moderation in the pursuit of justice is no virtue." The Democratic follow-up, however, was bound to be a snooze-fest by comparison, leading to the never in doubt nomination of LBJ for a second term, and in fact it was skull-crushingly dull, kind of like most of the tightly scripted conventions we've endured since the 80s.
TV viewers that week were thus understandably looking for a programming alternative and Million Dollar Movie provided it in spades by airing the hilariously awful 1957 John Agar vehicle The Brain From Planet Arous, a film which might best be described as The Citizen Kane of Floating Beach Ball F/X Movies.
The plot:
Gor, a powerful criminal brain from the planet Arous (represented by a painted beach ball on strings) invades the consciousness of scientist Steve March (Agar, the aforementioned ex-husband of Shirley Temple). Val, another alien brain, tells Steve's fiance Sally that Gor will be vulnerable when forced to leave Steve at intervals to re-energize. Sally describes Gor's vulnerable spot, the Fissure of Orlando, in a note she secretly hides in Steve's lab. Gor evades destruction by hiding, briefly, in the body of Steve's dog, but in the end Steve smashes the crap out of the floating Gor and everybody lives happily ever after. Or do they?
Here's the big finale, as seen by thousands in the NYC area on Thursday night, August 27 1964, during the conclusion of the Democratic festivities.
Bottom line: Even after four previous airings on Tuesday and Wednesday, the result was that both the 7:30 and 10:00pm reruns of TBFPA on Thursday still pulled significantly higher ratings than the three major networks showing the Convention.
A postscript: Despite this setback, Lyndon Johnson went on to beat Goldwater in November in a landslide. History, alas, does not record if John Agar's career experienced a commensurate boost as a result of the Convention exposure. In any case, he died on April 7, 2002, and was buried, alone and possibly friendless, two days later (deflated beach ball not included).
Like I said, this was not a funny story, so please try not to laugh. Thank you.
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Steve Simels has written about music and movies for Sound and Vision magazine (formerly Stereo Review) since the early 70s. He has also contributed to Entertainment Weekly, TV Guide and the Wall Street Journal. He’s the author of “Gender Chameleons: Androgyny in Rock n Roll” (Arbor House, 1985), and blogs at PowerPop.blogspot.com. His ambition in life is to play the Leslie Howard role in a remake of “Petrified Forest.”

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Aloys Kontarsky said:
Didn't they do this movie on MST3K?
September 16, 2008 7:52 AM
Annonymous in Alaska said:
16 showings of the same movie in the same week on the same channel?
Wow...how did people live without cable?
September 16, 2008 12:05 PM
Gummo said:
No, MST didn't do this movie, but they should have. It's perfect for them.
I LOVE Brain from Planet Arous. It's John Agar at his Agar-est, which is about as Agar as you can get, pre-Shatner.
BTW, in the 1960s-70s, John was an occasional drinking buddy of Ed Wood's. The Hollywood B-movie world was a very small world, indeed....
September 16, 2008 12:45 PM
Roadmaster said:
Well, they always said LBJ had a very inflated view of himself...So getting one-upped by an inflated beachball seems somehow appropriate.
Thank you for the historical context. (Now, what were the top tunes that week from the WMCA Good Guys?)
September 16, 2008 12:49 PM
Brooklyn Girl said:
16 showings of the same movie in the same week on the same channel?
Wow...how did people live without cable?
It was surprisingly easy and stress free ...
I loved Million Dollar Movie. it was reassuring to know that you could watch the movie whenever you wanted, even if it was a piece of crap.
September 16, 2008 1:27 PM
Mufungo said:
What Gummo said. Another trashy Agar favorite of mine is The Mole People, which was released on DVD in the first "Classic Sci-Fi" set a couple of years ago.
Similarly, KTLA in Los Angeles used to run the same movie five times a week in the late '70s (if memory serves). I made the family suffer through multiple showing of War of the Gargantuas...no, I'm still not forgiven.
September 16, 2008 1:44 PM
Ralphie said:
That Agar was quite the medium.
September 16, 2008 6:05 PM
chicago dyke said:
um, what's up with the two of them and the dog at the end? no, don't tell me. i probably don't want to know...
October 30, 2008 8:08 AM