Promo Spots of the Gods
posted August 6, 2009 5:47 AM
Wow -- here's an interesting little archaeological curio. From 1988, it's John Waters urging the troops to get out there and support the movie that became his mainstream breakthrough. Doesn't he look respectable?
In case you're wondering where that came from, it was made for MCA Home Video, who used to do a monthly promo tape (on VHS -- remember that?) hawking their upcoming releases. The tapes would be sent out to video stores and reviewers (I used to audition them while toiling at the fondly remembered Video Review magazine) and the series -- I still have one or two volumes in storage somewhere -- was called The Reel Thing (hah!). Most of the clips were just your average music videos and movie trailers, but occasionally there would be something sui generis like that Waters Hairspray piece.
Obviously, the whole thing was designed to be somewhat ephemeral, but it's nice that the above has been rescued from the proverbial dustbin of history, I think.
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Steve Simels has written about music and movies for Sound and Vision magazine (formerly Stereo Review) since the early 70s. He has also contributed to Entertainment Weekly, TV Guide and the Wall Street Journal. He’s the author of “Gender Chameleons: Androgyny in Rock n Roll” (Arbor House, 1985), and blogs at PowerPop.blogspot.com. His ambition in life is to play the Leslie Howard role in a remake of “Petrified Forest.”

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Mrs. Peel said:
He's perversely fascinating.
August 6, 2009 9:06 AM
Minnie the Engine Driver said:
That's an apt description. These days, of course, he looks like a paroled flasher with a day job as a carny barker.
August 6, 2009 10:14 AM
kurt b. said:
Does anyone else remember the great "no smoking" spots John Waters did for movie theaters around the same time? http://www.youtube.com/watch?v=YnpofBtijF8
August 6, 2009 10:28 AM
ms.rosa said:
OHMYGOD I WANT A CIGARETTE SO BAD NOW!!! And a tease-out...
August 6, 2009 1:32 PM
Sid Sherman said:
I had a couple of those Reel Things lying around up until a few years ago when I cleaned out my tapes. I think one of them had this Desert Rose Band video...a cool John Hiatt song.
http://www.youtube.com/watch?v=1jbEr0EG78U
August 6, 2009 2:54 PM