'Invictus' Push Begins
posted October 30, 2009 7:07 AM
I certainly had fun watching the Yankees top the Phillies in the second game of the World Series last night, but seeing the trailer for Invictus came as a welcome bonus. The Warner Bros. release received a solid marketing push during the game.
Invictus looks and feels like a winner to me. If there's anybody who can pull of an inspirational sports movie without making it feel hokey and contrived, it's Clint Eastwood. It's going to be a true pleasure to watch Morgan Freeman and Matt Damon play off each other under his guidance.
The conventional wisdom among Oscar prognosticators and film enthusiasts is that Up in the Air is currently the film to beat for the Big Prize. I'd say that from this trailer alone, Invictus looks as though it could challenge that wisdom.

BOXOFFICE.com Editor Phil Contrino is a fan of both movies that take themselves too seriously (see anything by Michael Mann) and ones that don’t (see Dirty Work, Back to School and Clint Eastwood’s The Rookie). He also doesn’t want to imagine a world without James L. Brooks or Cameron Crowe.

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