Editor's Desk

Simply Awesome

by Phil Contrino

posted October 2, 2009 7:11 AM

2012 looks as though it's going to take destruction in cinema to a new level.

It's no wonder that Sony decided to use a "roadblock" advertising method on television last night to get the message out about Roland Emmerich's 2012. If the clips that have been released up to this point are any indication, then it'll be a disaster flick to end all disaster flicks. 2012 will do some serious damage at the box office when it opens in November.

A five-minute extended clip has made its way online, and it's a wonder to behold:

Emmerich displays the subtlety of a sledgehammer in everything that he does, which is kind of invigorating in its own way. I'll never understand why movie buffs rip on the likes of Emmerich and Michael Bay. They are popcorn directors, and they know it. They aren't trying to win Oscars or become the next Stanley Kubrick.

2012 looks like its going to be a nice chunk of escapism during the fall movie season. I love watching the rush Oscar contenders more than the next guy, but it'll be refreshing to check my brain at the door so that I can witness Emmerich's opus.

2 Comments

triggax said:

Damn. That looks friggin awesome.. That seriously sold me my ticket.. man.. Emmerich's better at it than Bay... Say what you want about Emmerich hes got much better writers than Bay.. And hes not nearly as cheesy...

This looks sooo cool though...

October 2, 2009 1:50 PM

CrackWigga said:

This movie looks ridiculous, it sucked the last time the made this movie and it was called Armageddon, and Deep Impact and The Day after tomorrow....lameness to the extreme.

October 4, 2009 9:11 PM

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About the Bloggers
Phil Contrino

BOXOFFICE.com Editor Phil Contrino is a fan of both movies that take themselves too seriously (see anything by Michael Mann) and ones that don’t (see Dirty Work, Back to School and Clint Eastwood’s The Rookie). He also doesn’t want to imagine a world without James L. Brooks or Cameron Crowe.

Past Posts

Good Riddance, Mike.

Sony's Strong Year

First Look at 'Date Night'

The Hits Keep Coming

Emmerich's Next Film

Jeff Bridges for Best Supporting Actor

Worth Digesting

Underwhelming 'Prince'

The 'Avatar' Hype Machine

'Invictus' Push Begins

Inspired Casting

Awards Season Casualty

'Paranormal' Backlash

'Goats' Is a Winner

Pondering 'Where the Wild Things Are'