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Weekly Anticipation Index
posted September 5, 2009 10:01 AM
This weekend, we've added Michael Jackson's This Is It and Youth in Revolt to our Anticipation Index.
This Is It is easily the wild card of the fall slate. Even though it is only scheduled for a two-week engagement, the film could easily play well into November if the box office numbers are healthy enough and Sony decides to extend the run. There is going to be a huge curiosity factor that will drive audiences to theaters, and die-hard fans may want to catch the film more than once. The only potential danger for This Is It is the fact that Jackson's death has already been covered extensively on television. There is is bound to be at least a small population of moviegoers who are simply sick of hearing about him at this point.
Youth in Revolt opens two days after This Is It and it has little chance of escaping the concert film's shadow. Revolt will represent a major test of Cera's drawing power, since he is being used as a major selling point. The young actor is need of a hit after the underwhelming performance of Year One this summer.
Check out our predictions for both of these films as well as others in the table below.
| Weekly Anticipation Index, September 5, 2009 | ||||
|---|---|---|---|---|
| Title | Release Date | Distributor | Opening Weekend | Cumulative |
| 9 | September 9 | Focus | $14M | $45M |
| Sorority Row | September 11 | Summit | $14M | $33M |
| Tyler Perry's I Can Do Bad All by Myself | September 11 | Lionsgate | $34M | $73M |
| Cloudy with a Chance of Meatballs | September 18 | Sony/Columbia | $19M | $65M |
| Love Happens | September 18 | Focus | $16M | $48M |
| Jennifer's Body | September 18 | Fox Atomic | $22M | $53M |
| The Informant! | September 18 | Warner Bros. | $11M | $37M |
| Fame | September 25 | MGM/UA | $23M | $62M |
| Surrogates | September 25 | Disney | $18M | $53M |
| Zombieland | October 2 | Sony/Columbia | $14M | $37M |
| Couples Retreat | October 9 | Universal | $26M | $80M |
| Where the Wild Things Are | October 16 | Warner Bros. | $25M | $75M |
| Law Abiding Citizen | October 16 | Overture | $15M | $43M |
| The Road | October 16 | The Weinstein Company | $14M | $40M |
| Saw VI | October 23 | Lionsgate | $29M | $55M |
| Amelia | October 23 | Fox Searchlight | $14M | $50M |
| Astro Boy | October 23 | Summit | $15M | $48M |
| Cirque du Freak: The Vampire's Assistant | October 23 | Universal | $12M | $35M |
| Michael Jackson's This Is It | October 28 | Sony | $32M | $67M |
| Youth in Revolt | October 30 | The Weinstein Company | $10M | $33M |
Additional reporting by Daniel Garris.
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