Wednesday Morning Update (9:10 a.m. PT): The film currently represents 77 percent of Fandango.com's daily sales. Here are some other stats from a Fandango survey:

- REPEAT VIEWINGS: 45 percent say they plan to see the movie in the theater more than once.
- NEW AUDIENCES: 48 percent claim that since Michael Jackson’s untimely passing they are more interested in his past works.
- THE CONCERT EXPERIENCE: 76 percent had never seen Michael Jackson perform live in concert.
- DVD & ALBUM SALES: 84 percent plan to buy the DVD when it comes out; 77 percent will buy the soundtrack album.

Monday Morning Update (10:28 a.m. PT): This week, This Is It continues to dominate Fandango.com's ticketing numbers, with sales for the concert film representing 61% of all tickets sold. When combined with early advance sales for New Moon, the two films comprise 89% of Fandango's daily sales.

* 43% of This Is It moviegoers responding to the Fandango survey say they are hardcore Michael Jackson fans; 49% are big fans, but like the work of other artists too; 7% are casual fans; 1% of respondents do not consider themselves fans at all.

* 48% of This Is It moviegoers are more interested in Michael Jackson’s work since his untimely passing; 51% say his passing has not changed their interest; 1% said they’re less interested since his passing.

* 60% sampled one or more songs from the This Is It album (as of last Friday, before the album’s release).

* 29% did not see Thriller when it premiered on TV in 1983.