Friday is upon us yet again, meaning it is the Twitter Box Office tracking project's 8 week birthday. Upwards and onwards! Below is the graph and accompanying data of tweets for all films this week.

Movie	Mon	Tue	Wed	Thu	Total
A Christmas Carol	849	1,110	1,088	1,721	4,768
Men Who Stare At Goats	495	691	793	1,270	3,249
The Box	222	398	644	1,132	2,396
The Fourth Kind	515	752	873	1,570	3,710

A Christmas Carol finished the week with 4,768 tweets, more than double Cloudy With A Chance of Meatball's 2,268. Monday made up 17.81% of the total as compared to 16.87% for Cloudy, whereas Thursday's tweets accounted for 36.09% of the total for Carol as opposed to 36.43% for Carol. In other words both films had almost the exact same tweet distribution over the week which gives credence to the comparison. The recognizability of Jim Carrey's name and the timeless Christmas story will see Carol having a greater appeal to older audiences. This expands its box office potential but also its tweet to box office ratio. Cloudy saw a ratio of 282 tweets per $1m in its Friday box office.

Men Who Stare At Goats rose 477 to 1,270 tweets for Thursday and 3,249 for the Monday to Thursday period.The best comparisons here for target audience would be, The Informant! with 2,128, The Invention of Lying 1,622 and Law Abiding Citizen 3,229. These three films had a 580, 655, 431 ratio respectively. It has proven to be that in general the lower theatre counts you are in the higher your ratio will be so it will definitely be higher than Citizen's figure.

The Box finished the week strong as most thrillers/horrors do to end at 2,396 tweets. By comparison Pandorum had 1,663 tweets and I expect a very similar ratio so this at least won't flat out bomb like that film did.

The Fourth Kind followed a similar pattern as The Box and ended the week at 3,710 tweets. Saw VI ended with 8,975 tweets and had a bigger Thursday jump of 48.57% to 42.32% but it was ahead of Zombieland's 38.76% (though way behind its tweet total of 11,609). I had this film pegged for great things at the start of the week but it really sagged in the middle compared to my expectations despite all the buzz of it reaching Paranormal Activity's fanbase.